About COM.PLEX 2025

COM.PLEX 2025 is a leading conference dedicated to Product Designers, UX/UI designers and UX Researchers who are involved in designing complex systems, including B2B systems, software products for professionals, and more. Taking place on November 19, 2025, at the Smolarz Auditorium in Tel Aviv, the event is crafted for experienced designers who want to gain practical insights, explore innovative ideas, and connect with like-minded professionals.

The conference aims to bring together the brightest minds in the industry to discuss the latest trends, challenges, and solutions in the fields of design and research for complex systems.

Event Program

The COM.PLEX 2025 program offers a full day of lectures by leading product designers, UX/UI professionals, and researchers from top companies including Salesforce, Wix, Atera, BigPanda and more, alongside independent experts and consultants. Key topics include designing for complex systems, integrating AI into design processes, human-machine conversation design, surviving shifts in product-market fit, and creating data layers that deliver real value. Attendees will gain actionable insights, frameworks, and best practices from some of the brightest minds in the industry.

Below is the complete event program. Almost all talks are 20 minutes long:

1. So, what's next? Where Are We and What is the Opportunity Ahead? // Ido Shavit, UX Strategist
   Ido discusses the current state of product and UX design, the commercialization of user experience, challenges in preserving professional integrity, and the tools and approaches shaping the near future.
2. Stitching from End to Start: Designing at the AI Era // Batel Leibowitz, Lead Product Designer & UX Expert, BigPanda
   Learn a simple four-step framework to turn rapid AI-generated screens into polished, usable designs-while keeping quality, consistency, and speed.
3. Actionable Briefing: The Dashboard that Knows What's Currently Needed // Aviran Revach, VP of Product Design, Atera
   Aviran Revach introduces the “lobby” as a smarter alternative to the traditional dashboard, showing how it drives user progress and engagement using Atera’s real-world examples.
4. The Quiet UX Revolution: How AI Changed Users-System Relationships // Shahar Kagan, Freelance UX/UI/PM
   Shahar Kagan shows how to design interfaces that stop overloading users with data and start guiding them with clear, actionable insights.
5. AI as a System User: The Key to a Common Language with Engineering Teams // Galit Kipervaser Levit, Human Factors Engineering Lead, ED&U by Aman
   Presenting an innovative approach that treats AI as an additional user, not just a tool, showing how this mindset-applied through familiar UXR methods-leads to clearer requirements, better team alignment, and interfaces that gain real user trust.
6. Dancing with the Users: Maximizing Research Insights from In-Depth Interviews // Naama Shapira, UX Research & Strategy
   In user interviews, the interpersonal connection carries as much weight as the questions themselves. When dealing with complex systems, we often focus on professional aspects, which can limit the insights we gain. Naama will present a practical, human-centered techniques to build trust in user interviews and turn conversations into deeper insights.
7. Using your OCD: How to Survive a Market Fit Flips // Merav Cohen, Strategic UX, Product & Design Consultant
   Merav presents a system-focused approach to UX: by exploring the database, objects, and business values, hidden needs emerge that can be turned into new user journeys-adapting to changing personas without dismantling the product.
8. Peaceful Coexistence of Systems – Is It Even Possible? // Nitzan Avitouv, CEO, UXpert
   Nitzan explores how to navigate the coexistence of new and legacy systems-balancing technical and human aspects-to turn challenging transitions into opportunities for adoption and growth.
9. The Biology of Decisions: Hormones, Neurons, and Everything In Between // Dr. Liat Yakir,
   Researcher, Lecturer and Happiness Consultant
   Dr. Liat Yakir explores how our brain, gut, and heart shape the 350,000 decisions we make daily, examining the role of emotions and intuition in decision-making and offering insights for making better choices.
10. About Radioactivity, Evolution, and Humanity: 3 Lessons From History on Building Agents // Fay Barak, Product UX Lead, Salesforce
    Fay explores how thoughtful dialogue design can turn AI interactions from frustrating to genuinely human, sharing practical tools to make AI agents helpful, empathetic, and engaging.
11. Turning Design Knowledge into AI Tools with Impact // Ayelet Kessel, UX Writing Guild Master, Wix & Arbel Eini, UX Writer, Wix
    Ayelet and Arbel show how to transform existing UX processes, such as user feedback analysis and content improvement, into internal AI tools, demonstrating practical steps for design, prompting, and system building that any UX professional can apply.
12. Opening the Black Box: When Designers Write Production Code // Chen Weizmann, Staff Product Designer, Stealth
    Chen shares her journey from a designer with no coding experience to merging production code, showing how AI coding tools can deepen collaboration with R&D, increase design ownership, and expand influence across the product experience.

What to Expect

• Expert Speakers: Learn from industry leaders and innovators who will share their insights and experiences.
• Cutting-Edge Content: Stay up-to-date with the latest trends and best practices in UX/UI design and research for complex systems.
• Networking Opportunities: Connect with peers, industry experts, and potential collaborators.
• Hands-On Workshops: Gain practical skills through interactive sessions and workshops.

Who Should Attend?

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